The biggest growth opportunities are usually sitting inside your existing client relationships, missed because client growth is reactive, founder-led and inconsistent. I help founder-led agencies retain and grow the clients they already have, and build a more predictable commercial engine.
For agencies of 5–30 people who've outgrown informal account management but aren't ready for a full-time commercial hire.
Acquiring a new customer costs between 5 and 25 times more than retaining an existing one.
Harvard Business ReviewA 5% increase in customer retention can increase profits by between 25% and 95%.
Bain & CompanyOf UK agency owners say new business is their #1 challenge, while existing clients sit under-grown.
BenchPress 2025Of creative agencies routinely work beyond scope for free, quietly eroding their margins.
Function Point, 2025The point where client growth can no longer be managed informally by the founder, but a full-time Commercial or Client Services Director isn't justified yet.
It's rarely one big failure. It's six small leaks, compounding month after month.
Every engagement starts with a diagnostic, so we both know exactly where the leaks are before any ongoing commitment.
A free self-assessment that scores your agency across seven leak areas (concentration, retention, growth, proposals, profit, founder dependency and client experience) and shows you where revenue and margin are most at risk.
Take the audit →A focused diagnostic of your client portfolio and commercial processes, ending in a clear 90-day action plan.
Ongoing commercial support and accountability: a regular rhythm that turns account management into account growth.
Senior commercial leadership inside your agency, without the full-time cost.
"Most growth consultants will help you win new clients. I help you make more of the ones you already have. That's where the fastest, cheapest, most reliable growth lives."
15+ years agency-side leading client relationships and growing accounts at senior account director level. I've sat in your client meetings, written your proposals and felt the over-servicing squeeze.
I work alongside your team, building the account plans, joining the reviews and coaching the conversations, until the commercial rhythm runs without me.
Client retention, account growth, commercial process, client experience and proposal effectiveness, treated as one connected system, not separate problems.
The free Client Growth Leak Audit scores your agency across seven leak areas and gives you a clear picture of where revenue, margin and growth are most at risk, plus recommended next steps.
Tell me a bit about your agency and where growth feels stuck. The first conversation is free, and useful either way.